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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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08252_Field_TCGG T17.txt
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1996-04-10
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903b
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16 lines
everything he used to do with his body. The evolution of
weapons begins with the teeth and the fist and ends with
the atom bomb. Clothes and houses are extensions of
man’s biological temperature-control mechanisms.
Furniture takes the place of squatting and sitting on the
ground. Power tools, glasses, TV, telephones, and books
which carry the voice across both time and space are
examples of material extensions. Money is a way of
extending and storing labor. Our transportation networks
now do what we used to do with our feet and backs. In
fact, all man-made material things can be treated as
extensions of what man once did with his body or some
specialized part of his body. (3)
That outering or uttering of sense which is language and
speech is a tool which “made it possible for man to accumulate